• Effective Communication Skills & Public Relations Strategies for Success in Educational Leadership  (AAC #1129)

    This course will cover essential skills and strategies needed to build relationships and partnerships with stakeholders both in the district and in the community. The program will include communication style development, refinement of the oral and written word, dealing with media and networking. Self-assessment of each participant's existing communication style will be a springboard into the development of a plan for improvement. Referendum strategies will be discussed that interface with the skills being taught. At the end of the program participants will develop a public relations and communications plan.                       (2018)

    Outcomes:

    • Participants will be able to identify the components of an effective public relations program for referendum success.
    • Participants will be able to describe how to build referendum school/community relationships and culture.
    • Participants will be able to describe methods to problem solve and manage time in an effort to reach referendum goals.
    • Participants will be able to explain how to build community partnerships for referendum success.
    • Participants will be able to describe how to develop and maintain relations with the media during a referendum.